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And the former certainly applies to boomers: They have the life skills, work experience and, in some cases, job titles (past or present), that would be as attractive to an employer as much as an online dater.

College graduates and the affluent are especially likely to know people who use online dating or met someone through it.

And older singletons should be careful about becoming a caregiver for a new partner, she adds, especially if they have just gone through that with spouse.

She is also sensitive to men who may be looking for a partner too soon after they’ve been become a widow or widower.

“The health of the partner seems to be more important than the age. “They may be trying to replicate the experience they had with their spouse and maybe want to go snow birding, head down to Texas or Florida from the Midwest for the winter,” she says.

Nobody seems to want to take someone on who’s in a bad way physically.” For instance, older online daters, Myers says, often ask: Are you looking for a traveling partner? “Cruising is a good example of that.” (She is referring to the ocean-bound rather than the online kind.) Still, she’s been “dinged” a couple of times, she says, and has made fast exit.

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Boomers are more likely to be single, divorced or widowed, studies have shown.

“At a certain point you have to apply what economists call search theory.

You give up looking for the perfect person, even though there are better matches out there you will never meet.” Boomers have their own dating rules Many retired boomers have more free time, but less time ahead than many millennials, and they intend to spend that time wisely.

Nearly six-in-10 college graduates (58%) know someone who uses online dating, and nearly half (46%) know someone who has entered into a marriage or long-term partnership with someone they met online. Online dating is like shopping on Amazon rather than wandering aimlessly around a shopping mall.

“The economics of looking for a partner are very similar to finding a job,” Oyer says.

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